Project Description
GREENFORCE launched in 2020 with a bold mission: making plant-based food joyful, accessible, and modern. I was responsible for building the complete visual identity from scratch and later leading the redesign of the webshop. From brand language and packaging to icons, presentation, and a conversion-friendly webshop: one continuous creative vision, executed across every touchpoint.
Project
GREENFORCE Visual identity
Client
GREENFORCE
Services
Branding, Art Direction, Digital Design, UI/UX, Presentation Design, Print Design
Role
Lead Designer, Art Director
Year
2021
Status
LAUNCHED
The work: visual identity
When GREENFORCE got in touch with me in 2021, they needed a complete visual world that could carry the joy and optimism of plant-based food across every touchpoint. As freelance Art Director & Designer I developed the complete visual language. Working closely with the leadership team, I helped translate their vision into a brand presence that felt bold, playful, and memorable.
The work: UI/UX
In 2022 I joined GREENFORCE as Design Team Lead and led the complete redesign of the webshop: from initial wireframes to the final layouts. The focus was on creating an intuitive, vibrant experience that felt consistent with the new visual identity and was built to convert.
The result
The visual identity rolled out consistently across all touchpoints: from social media and webshop to the company presentation. In 2025, GREENFORCE underwent a full visual identity relaunch. This time with me involved as Creative Team Lead.
